Saturday 10 June 2017

DISTRIBUTION RESEARCH: Online Platforms

With services you can differentiate between those that offer it as MP3 files for downloads and those as non-permanent streaming.

Just like with films, TV series and the music itself , audiences are able to purchase music videos as digital downloads, so they have a physical file. 
So as a counter argument for paying money, YouTube just like Spotify isn't a physical, permanent possession.

The digipak covers will also be spread through the compilation album sold here. 


From Dan Miller's Redefining Music Video:
Software and internet sites like iTunes...have had a democratising effect on the digital media industry (MIT, 2010).
When you click on an artist's website links to music you get a plethora of services, for example from this indie electronic dance duo Bicep:



...

iTUNES
Founded in 2001
This is sold in the form of downloads.

GOOGLEPLAY
So through the Audio Only videos on Google-owned YouTube, Google has two outputs of streaming music:



SOUNDCLOUD
Is used a lot by indie bands

AMAZON


DEEZER

...

SPOTIFY
Launched: 7 October 2009
Like Netflix a 10$ dollar per month service

The company's CEO was named the most powerful 

Finacial profits for the artist`From this community I got the answer:


More powerful than radio? (Bloomberg):
Due to advertising revenue, the service's profits are increasing:
“Sponsored songs” appear on certain playlists, but only in Spotify’s unpaid tier.
The upshot: Advertising accounted for just 10 percent of Spotify’s sales in 2017, but globally there’s $28 billion in radio ads there for the taking, according to Magna Global.

...





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