DISTRIBUTION RESEARCH: YouTube

WHAT I ENDED UP APPLYING:

• I didn't name the YouTube Channel I created for the band "SuedeVevo", even though they have a distribution deal with Warner Music UK, but "SuedeLands"

YouTube holds a monopoly on video-sharing websites like Dailymotion and Vimeo.

TIMELINE:
2005: Founded
June 2006: YT goes into the first of one of its first marketing and advertising partnerships with NBC 
Oct-Nov 2006: Taken over by Google, making it a subsidiary company.
2009: Vevo is founded and goes into partnership with YT
2014: YouTube Red founded
Jan 2015: 360° video introduced

The now defunct major label EMI had its own YouTube channel pre-Vevo, however until last year videos were still uploaded:

Multiple music videos uploaded by Vevo every day:

As is raised in this article, YouTube is still struggling to make financial profit, and are still trying to find ways to achieve this. 

How does YouTube make money off videos? And does it make money at all, at least if we are talking about profit rather than just revenue? Once you consider the rising payouts for content, the cost of hosting all those videos and the fact that YouTube gets paid according to how much of an ad is viewed, the conclusion that YouTube is struggling to make a profit. At a Fortune magazine summit in October 2016, YouTube's CEO Susan Wojcicki stated that YouTube is "Still in investment mode," thus it is clear the company is still figuring out how to be profitable. In this article, we’ll look at how YouTube revenue is currently being captured and how this part of the Googleverse is planning on profiting in the future.

Issues include the increase in consumption of videos embedded, so viewing videos on my blog is part of this problem:

The big challenge for YouTube seems to be getting more people to use the site directly. Too many viewers are apparently watching embeds on other sites or dropping in for the odd video without clicking around and browsing further. To combat this, YouTube is trying to build a destination site that people will visit, giving Google more chances to monetize the video’s page.

FINANCIAL PROFIT FOR MUSICIANS:
Rolling Stone giving an examples of musicians making large profits from YouTube clicks.

MY ARTIST

Suede have their own YouTube account, not through Vevo, named "SuedeOfficial":

Next to uploading their videos, they also have detailed discussions about the content of the lyrics of their songs:

Live performances:

It is quite common to release the audio of songs with the album cover in the background, however what is less common as they have released older singles and B-sides and done it with them:

One of their recent album released as audio tracks:

Tracks from all of their 90s albums

Includes my chosen track "Can't Get Enough" with all it's B-sides released at the time

Suede are not the only artist to have done this, for example Adele who has signed with the indie label XL Recordings, has both a Vevo YouTube Channel, but also her own YouTube channel with more content, which is also labelled "the official YouTube Channel of Adele", however the stark contrast in subscription numbers show the monopoly the Vevo channel has:

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