DISTRIBUTION RESEARCH - Economics of the Music Industry

BACKGROUND RESEARCH ON YOUTUBE ECONOMICS IN GENERAL:

Updated 7 June 2017
http://www.investopedia.com/articles/personal-finance/053015/how-youtube-makes-money-videos.asp

How artists are effected by from the digital disruption!??

3 Jan 2014
http://business.time.com/2014/01/03/spotify-and-youtube-are-just-killing-digital-music-sales/

15 February 2015
https://www.fastcompany.com/3042341/this-is-how-apple-beats-spotify

3 April 2015
https://www.theguardian.com/technology/2015/apr/03/how-much-musicians-make-spotify-itunes-youtube

19 August 2015
http://www.investopedia.com/articles/investing/081915/role-youtube-music-industry.asp

13 July 2016
http://fortune.com/2016/07/13/youtube-music-billions/

5 September 2016
https://www.fastcompany.com/3059507/artists-claim-youtube-pays-artists-less-than-spotify-are-they-right

20 September 2016
http://fortune.com/2016/09/20/riaa-youtube-streaming/

26 December 2016
https://www.theguardian.com/business/2016/dec/26/spotify-music-download-apple-itunes-streaming-vinyl

30 December 2016
https://www.fastcompany.com/3066532/7-ways-streaming-music-will-change-in-2017-after-another-crazy-year

16 January 2017
https://www.ft.com/content/cd99b95e-d8ba-11e6-944b-e7eb37a6aa8e

15 April 2017
https://www.theguardian.com/business/2017/apr/15/music-industry-youtube-video-streaming-royalties

(Updated) 10 July 2017
https://www.thebalance.com/music-industry-facts-every-musician-needs-to-know-2460726

17 August 2017
https://www.engadget.com/2017/08/17/youtube-music-pays-higher-royalties-spotify/

27 August 2017:
https://www.ft.com/content/50db5d76-89e2-11e7-bf50-e1c239b45787

2 Sep 2017:
https://www.theguardian.com/music/2017/sep/02/six-things-taylor-swift-taught-music-industry-streaming-selfies

After a decade of plummeting revenues due to online piracy, the decline in CD sales and a lack of viable digital services, streaming has come of age for artists and record labels. The global recording industry body the IFPI and the UK’s BPI have both marked 2017 as a tipping point where revenue from streaming services such as Spotify, Apple Music and Deezer will surpass that made from traditional CD sales.
Global streaming revenues need to grow by less than 10% this year – last year saw a 60% surge to $4.6bn – to pass physical sales, which fell 8% to $5.4bn in 2016. Total digital income, including the rapidly dying downloads market, passed physical sales in 2015.
Swift’s new song, from the 27-year-old singer’s first album since 2014, was played more than 10m times on Spotify on the day it launched, breaking its record for first-day streams formerly held by her friend Ed Sheeran.
Swift staged a high-profile boycott of Spotify in 2014, withholding her album 1989 from the service and pulling her back catalogue in support of her contention that “music should be paid for”. But she relented in June this year, in part, some observers believe, because of the improving revenue picture.
“If you are a young pop artist streaming is at the centre of everything you do – it is not everything you do, but it is at the centre,” says Mark Mulligan, analyst at Midia Research. “It is the place to get discovered, drive ticket sales, [it] helps get on the radio and digital playlists, and it is becoming increasingly important as a source of revenue.”

...