Wednesday 21 June 2017

AUDIENCE THEORY #2 - Roland Barthes's 5 Codes

1. The Action Code

2. The Semic Code

3. The Mystery/Enigma Code -
EXAMPLE: A common trait we see is the artist is often not completely shown in the first shot

4. The Cultural Code
EXAMPLE: Psy's Gentleman. The concept of a gentleman is a stereotype well known to especially Western society, Psy is also playing on that, so seeing the countertype of that is playing on our cultural knowledge

5. The Code Of Opposites, going hand in hand with Lèvi-Strauss's binary opposition
EXAMPLE: 

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