When analysing audiences they often fall into two groups, primary and secondary audiences.
EXAMPLE
Halsey has an established, loyal following of fans after her successful debut studio album Badlands (Vevo trailer).
As usual there is high anticipation especially after the first album is a surprise success, (and thereby there is huge pressure on the second album), so that will be her primary audience that the album "Hopeless Fountain Kingdom" will be marketed on.
The narrative is based on a film adaptation of Romeo and Juliet. People who here that might watch it due to this intertextual reference of the both the film and the play ,the play having a more a cultural and high art status, it may also be of interest in English Literature at school or university.
However the primary core audience may also share interest in this intertextual reference, as a devoted Halsey fan stated in this Unboxing Video:
I'm a sucker for like literature, and Shakespeare, and plays, and all of that, it just interests me SO MUCH...I just think it's AWESOME.
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